Hard Work Pays Off

Audiences are complicated. Whether you are public speaking to an audience or developing advertisements tailored to a specific audience you have outliers, average, and within each audience, there is so much to learn. When I thinking about audiences, I definitely think it is more important to focus on what an audience does versus what they…

Take CAP 220 – You Won’t Regret It

Want an empowering class that will help you develop skills related to Writing, PR, and Advertising? CAP 220 is the class for you! CAP 220 helps you develop the knowledge to help and create a full campaign for a client from start to finish!

Feel Empowered to Help Prevent Suicide

Campus Ministry Members, The counseling center here at GVSU knows how difficult school can be. Not only are you away from your family but you also have huge course loads with hours of homework. We also know how hard it can be to balance your emotional health while trying to balance your social and family…

Always Indulging

Most people who know me academically know that I am a careful planner, but then my other more fun side has a problem with indulging (I am using the word “problem” lightly). I relate to those who live a care-free lifestyle, traveling the world, tasting all of the different foods each place has to offer…

I Dare You

I chose a little white and black card that described me. This little card had two words, one word is something I 100% identify with and the other I wish I had more of. My words included adventurous and daring, can you guess which one I need more of? I love adventure, I am one…

P.S. Honesty is the Best Policy Afterall

In the field of public relations and advertising, we are faced with a plethora of ethical questions daily. Anywhere from direct market targetting through cookies or a campaign to criticize another company it is hard to determine where to draw the line, especially when the line is constantly moving. The Whisper campaign had its own…

Campus Dining Interaction

One thing all people should know about me; I love steak. So much that I make sure to go to get a steak at this place on Grand Valley State Unversity’s Campus called the Connection to pay $15.00 for a steak whenever they have it on the menu. I have had many good experiences with…

Brand Messaging: The Good & The Bad

Anyone who has ever watched cable television knows about the Dove “real beauty” campaign which has been a withstanding campaign since 2004. The campaign was developed to celebrate the differences in women as well as spread a message of acceptance of anyone and everyone. The campaign has had many phases, all of the advertisements speaking…

Marketing Solutions for Sunshine Café

Calvin and Hobbs Marketing Agency has been enlisted by Sunshine Café to increase brand awareness for their coffee shop located in the downtown Grand Rapids area. Our initial strategy for increasing walk-in traffic will be targeting college students at all local colleges during exam week. We have chosen exam week because it is widely thought that…

Building PR Relationships with Creativity

Many companies have had to deal with serious public relations campaign issues in this past year but I found that the most interesting and probably one of the most brilliant campaign launches was done by Airbnb when they launched their new logo in July 2017. Their new logo was supposed to symbolize a world where…