Hard Work Pays Off

Audiences are complicated. Whether you are public speaking to an audience or developing advertisements tailored to a specific audience you have outliers, average, and within each audience, there is so much to learn. When I thinking about audiences, I definitely think it is more important to focus on what an audience does versus what they…

Take CAP 220 – You Won’t Regret It

Want an empowering class that will help you develop skills related to Writing, PR, and Advertising? CAP 220 is the class for you! CAP 220 helps you develop the knowledge to help and create a full campaign for a client from start to finish!

P.S. Honesty is the Best Policy Afterall

In the field of public relations and advertising, we are faced with a plethora of ethical questions daily. Anywhere from direct market targetting through cookies or a campaign to criticize another company it is hard to determine where to draw the line, especially when the line is constantly moving. The Whisper campaign had its own…

Brand Messaging: The Good & The Bad

Anyone who has ever watched cable television knows about the Dove “real beauty” campaign which has been a withstanding campaign since 2004. The campaign was developed to celebrate the differences in women as well as spread a message of acceptance of anyone and everyone. The campaign has had many phases, all of the advertisements speaking…