Campus Ministry Members, The counseling center here at GVSU knows how difficult school can be. Not only are you away from your family but you also have huge course loads with hours of homework. We also know how hard it can be to balance your emotional health while trying to balance your social and family…
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Campus Dining Interaction
One thing all people should know about me; I love steak. So much that I make sure to go to get a steak at this place on Grand Valley State Unversity’s Campus called the Connection to pay $15.00 for a steak whenever they have it on the menu. I have had many good experiences with…
Marketing Solutions for Sunshine Café
Calvin and Hobbs Marketing Agency has been enlisted by Sunshine Café to increase brand awareness for their coffee shop located in the downtown Grand Rapids area. Our initial strategy for increasing walk-in traffic will be targeting college students at all local colleges during exam week. We have chosen exam week because it is widely thought that…
Building PR Relationships with Creativity
Many companies have had to deal with serious public relations campaign issues in this past year but I found that the most interesting and probably one of the most brilliant campaign launches was done by Airbnb when they launched their new logo in July 2017. Their new logo was supposed to symbolize a world where…
Brand Yourself
When I first got Brand Yourself, my score was fairly low because I had two links that were not me within the first 10 links on google. I had no idea that something like this could really matter so much. To think that right now I am not even a graduate yet, and my…
The Dream – Social Media is my Way of Life
Ever since I changed my major to Writing with a minor in Public Relations and Advertising, I dreamed of a job that would allow me to travel the world. Correction, I’ve dreamed of this job for pretty much as long as I’ve wanted to get a degree at a university. I am one of those…
Generation Like | Content Creators
My initial reaction to the “Generation Like” documentary were how much I see myself in this generation. How much I base my social status on the number of likes I get on my instagram posts or how many friends I have on snapchat who look at my stories. Those likes do really come with their…
Keep up or get out of the game!
A discussion about how technology has shaped advertising and public relations in the 21st century.
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